Kia ora, I'm Dana.
I build thoughtful and reliable web systems.

I work across design systems, product UIs, and full-stack tools, with a focus on clarity, trust, and long-term usability.

Dana

What I Do

I build the parts between design and data - components, state logic, layouts, and everything that makes a UI actually work.

Been a Frontend specialist for years, but unlike the stereotype, it's not all I do.

I think in systems.

I work best in teams that talk through product decisions, architecture, and the thinking that ties everything together.

So if I had to sum up what I do, in one sentence... I'd say

"I'm a pixel pushing systematic thinking developer who makes buttons work" 😆

What I Work With

React
Next.js
TypeScript
Tailwind CSS
Python
Supabase
PostgreSQL
LLMs (GPT, Claude)
Vector DBs (pgvector, Pinecone)
Zustand
TanStack Query
Zod
Stripe
Vercel
Figma
Git

AI Integration

Vector databases, embeddings, sentiment analysis, and LLM API integration

Full-Stack Development

Modern React/Next.js, TypeScript, Python for data processing, scalable architecture

Data Processing

Real-time data processing, analytics dashboards, and intelligent clustering systems

Some Things I've Built

WonderBook

WonderBook

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WonderBook makes storytelling collaborative and visual. Writers can craft stories, bring characters to life, and work together in real-time with AI tools that enhance creativity rather than replace it. Built from concept to deployment with full-stack development, real-time collaboration, and secure authentication. Every story stays private, every creative session protected. When people share their imagination, the platform needs to earn that trust.
Next.jsReactTypeScriptPythonAIAuthenticationPayment GatewayDesignUXResponsive Design
Jobby

Jobby

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Jobby helps job seekers get tailored, professional CVs without the hours of formatting and guessing. Built end-to-end with a subscription system, payments that process securely, and AI that understands what recruiters actually want to see. Every user interaction is protected with enterprise-level security because your career data deserves that level of care.
Next.jsReactTypeScriptPythonAIAuthenticationPayment GatewayDesignUXResponsive Design

About Me

Kia ora, I'm Dana Iti. Born and raised in Aotearoa, New Zealand. Proud mum of two sons, both old enough to drive.

I love to train in the gym, write music when I can, and dig into history when something pulls me in.

I'm into cosmology, philosophy, and ideas that shift perspective. The kind of stuff that makes you feel small in the best way.

I've made it to a few of the places I've read about, but the list's still long. Next stop, Göbekli Tepe.

🪐

Let's Build Something Together

I'm open to contract and full-time opportunities, especially roles focused on meaningful, high-impact work. Let's connect!

ianzltd[at]gmail.com

+64 22 697 0043