Kia ora, I'm Dana.
I build thoughtful and reliable web systems.
I work across design systems, product UIs, and full-stack tools, with a focus on clarity, trust, and long-term usability.

What I Do
I build the parts between design and data - components, state logic, layouts, and everything that makes a UI actually work.
Been a Frontend specialist for years, but unlike the stereotype, it's not all I do.
I think in systems.
I work best in teams that talk through product decisions, architecture, and the thinking that ties everything together.
So if I had to sum up what I do, in one sentence... I'd say
"I'm a pixel pushing systematic thinking developer who makes buttons work" 😆
What I Work With
AI Integration
Vector databases, embeddings, sentiment analysis, and LLM API integration
Full-Stack Development
Modern React/Next.js, TypeScript, Python for data processing, scalable architecture
Data Processing
Real-time data processing, analytics dashboards, and intelligent clustering systems
Some Things I've Built

WonderBook
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Jobby
View DemoAbout Me
Kia ora, I'm Dana Iti. Born and raised in Aotearoa, New Zealand. Proud mum of two sons, both old enough to drive.
I love to train in the gym, write music when I can, and dig into history when something pulls me in.
I'm into cosmology, philosophy, and ideas that shift perspective. The kind of stuff that makes you feel small in the best way.
I've made it to a few of the places I've read about, but the list's still long. Next stop, Göbekli Tepe.
🪐
Let's Build Something Together
I'm open to contract and full-time opportunities, especially roles focused on meaningful, high-impact work. Let's connect!
+64 22 697 0043